Ok, that's a bit of a grand/grandiose title. But it's what I want to transition this into. Looking at the best of UX techniques, and Economic theory, with some creative vision of possibilities, I think I can set forth in text, what I can envision for the world. (Of course, this is all too easy to write when I know that nobody is paying attention) "Thought Leader" was one of the many fake/aspirational titles that we were all supposed to have on our resumes. "Building your own brand" seemed the natural next step. But where was the actual substance? Anyone can give advice, but when does it actually become useful? Where do you find context? Vin Scelsa, the best DJ in NYC (or anywhere) has just retired tonight. He was able to thread together songs into ideas, into whole evenings of delight. An obscure talent indeed. And nobody else has it. And the world is now poorer for having lost him. A problem to be solved. How to keep his voice/his sho
UX, CX & What Your Audience is Really Seeing