Audience Experience

Lately, I've noticed people thanking, begging and just being generally annoying about "Likes" specifically on Facebook. Case Study #1: A singer reaches 25K likes on Facebook.  To reward the followers, a 7 Question Quiz is posted and two (only 2?? Out of 25,000) lucky winners will get a prize.  Maybe a private message or answering a question.  Something that could maybe go out to 25 (!) fans? This actually is less of a "reward" to the fans than a difficult and discouraging assignment.  Side note: the answers are NOT posted on the internet.   Included are questions about previous band members and current band history.  The singer does not maintain his current band site, nor does he link to performers he has played with in the past. The questions may be appropriate to a time/topic involving obscure trivia about the current band.  Maybe immediately prior to an upcoming show.  No mention is made of posting the answers.  Oh, and it should b...

The creepiest and most heartbreaking thing I've seen on "the Facebook" yet.  An insurance company is trolling for "Likes" by offering some money to a lucky winner who happens to be in debt.  Sounds good, right?  Soliciting ideas may unleash creativity during the campaign as well. Here's the page. Here's what they did wrong: 1. They lead with the headline:"WE'RE IN DEEP." So, Mass Mutual, are you REALLY trying to say that you identify with all the souls out there who are in "Deep Shit"?  (Because that's one way it could be interpreted)   As one of the millions who have crushing student loans, I'd be very interested in the "we" part of this statement.  How exactly are they involved-AT ALL? Somehow, unless they were bailed out in the last Financial Crisis, I cannot relate.   2.$1 Trillion Dollars, huh?  Then why are you offering only $20,000.  Oh-wait, they "might reward" you with...