Audience Experience

As a User Experience Strategist, I am amazed at how some websites don't invest in their greatest assets.  If you are an ebook marketer, why not expose your repeat customers to your wide selection of titles?  Kobo, please give me a reason to give you my money!! Full Customer Profile & Experience: I love being surrounded by the books I have purchased.  Not that I have read all of those I own, not by any stretch.  And frankly I create a whole new pile of books TO READ everytime I tidy up and rearrange them.  That is what it means to have a physical artifact. When I am on my computer, I vary my time between work, surfing reading and allow my mind to go wherever it wants (as long as I'm not under deadline).   If I purchase an ebook, I can only read it on my laptop or my iPhone.  I refuse to purchase yet another device, when I should just read one of these paper artifacts. While doing research, there was a book that was only available on kobobook...

This is a “What not to do for websites”, mostly in terms of the User Experience. Videoranch I am about to critique a website for a person whom I hold in high esteem.  He is fairly savvy, and is an incredible songwriter.  And he should know better. I have no problem putting up a direct link to his site because his name is essentially buried among the “Brand” he has established.  (“Videoranch”? Is it possible to pick 2 more vague words that don’t describe what you are trying to sell or be?) A VERY weird website. The initial landing page is to “Enter” the site. (1st clue to when it was put up, and how it has not changed since. That's if you enter thru " Videoranch.com " ) Something out of the late 1990’s.  Flashing things. Obscure text, white on black. See that flashing motel sign? You have arrived at Videoranch. A few light years ahead... and it's no coincidence that you're here. We've been waiting for you. Videoranch is the authorized and officially reco...