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Showing posts with the label Acumen Fund

Pride & Prejudice of Community Manager Appreciation Day

Today is the bicentennial of the publication of "Pride & Prejudice" ("It is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife." Keep reading it here ) A somewhat anti-feminist, yet seemingly all too true, maxim, written by a woman who would die 4 years later at the age of 41. Unmarried. Her writing is funny and ironic and packed with sarcasm. She's popular today (with everyone including Zombies ) because of this tone. Her community has rallies around her for 200 years, despite (or because of) her voice being silenced so young. Today is also "Community Manager Appreciation Day", so what are we to make of this precedent? Create good work at the beginning, then back off and let the fans take over? iMedia has 4 Ways to evaluate your CM Strategy My quick & dirty summary A) "Engagement, not followers". The goal is what you are doing, not the numbers. B) Conversat...