So I have a friend who is constantly posting very cynical things to Facebook. I've decided that of all the crazies, his stuff is usually the most outlandish, so I haven't deleted him from my feed. When I saw this picture he posted, (weeks after the incident!) my eyes teared up slightly. His comment: "Incredible that a school sign uses spellings like 'luv' and 'u'--kids will never know the true spellings of these words if this is the constant." He is of the Baby Boomer generation and I am closer to the Gen Y/Millennials. What he doesn't get is the subtlety, and the reason the picture touched me. I am trained in Linguistics, and he greatly underestimates the younger generations. The very words he is complaining about are examples of casual spelling, which suggest a more personal connection to the children than the words spelled out fully. Children have been exposed to plenty examples of both kinds and it is a matter ...
UX, CX & What Your Audience is Really Seeing