The creepiest and most heartbreaking thing I've seen on "the Facebook" yet. An insurance company is trolling for "Likes" by offering some money to a lucky winner who happens to be in debt. Sounds good, right? Soliciting ideas may unleash creativity during the campaign as well. Here's the page. Here's what they did wrong: 1. They lead with the headline:"WE'RE IN DEEP." So, Mass Mutual, are you REALLY trying to say that you identify with all the souls out there who are in "Deep Shit"? (Because that's one way it could be interpreted) As one of the millions who have crushing student loans, I'd be very interested in the "we" part of this statement. How exactly are they involved-AT ALL? Somehow, unless they were bailed out in the last Financial Crisis, I cannot relate. 2.$1 Trillion Dollars, huh? Then why are you offering only $20,000. Oh-wait, they "might reward" you with...
UX, CX & What Your Audience is Really Seeing