Audience Experience

Target Corporation has long been known for its highly "targeted" marketing research and highly successful techniques.  As cited in this New York Times Article, " How Companies Learn Your Secrets ", they can predict if a woman is going to have a baby by the shift in her purchasing habits.  Even before her (or THE) father knows. It is done through a series of purchasing trends and analyses of numbers, to develop an algorithm that The System can implement to offer future coupons and incentives which will increase customer loyalty. I am here to argue that the same intense focus can be used to prevent bad UX, not only within a computer interface, but also within the context of the larger relationship of a customer and a business. I have received a few emails recently, generated automatically and from a do-not-reply email.  The last message frustrated me to the point where I considered writing back.  For a split second.  Once upon a time, if you got a letter and ...

As a User Experience Strategist, I am amazed at how some websites don't invest in their greatest assets.  If you are an ebook marketer, why not expose your repeat customers to your wide selection of titles?  Kobo, please give me a reason to give you my money!! Full Customer Profile & Experience: I love being surrounded by the books I have purchased.  Not that I have read all of those I own, not by any stretch.  And frankly I create a whole new pile of books TO READ everytime I tidy up and rearrange them.  That is what it means to have a physical artifact. When I am on my computer, I vary my time between work, surfing reading and allow my mind to go wherever it wants (as long as I'm not under deadline).   If I purchase an ebook, I can only read it on my laptop or my iPhone.  I refuse to purchase yet another device, when I should just read one of these paper artifacts. While doing research, there was a book that was only available on kobobook...