If you are an author, especially one who needs to say your book title over and over, please say it out loud first. "Ike and Dick; A Portrait of a Strange Political Marriage" It is written by Jeffrey Frank , who is a well rounded and experienced journalist and writer. Former Senior Editor of the New Yorker !! Had nobody asked him what book he was writing at a cocktail party? I'm very supportive of overlooked perspectives on history. And since most of the publicity will be seen/read and not heard, maybe letters can still outrank phonemes in terms of title choice. Beware if the pronunciation of your title begins, "I can . . ." It can easily turn into an unintentional joke. Seriously, in terms of larger marketing, publicity and word of mouth, a title which can potentially embarrass the speaker is NOT going to do well. "What book are you reading?" "Ike and . . oh, never mind"
UX, CX & What Your Audience is Really Seeing