This landed in my email box the other day, from a company I am always rooting for. They put on excellent conferences and help me to keep my ideals high. Quoting from Mark Hurst's (1/15/13) blog post at Creative Good : "For years I've been fascinated by the work of Natasha Dow Schüll, an MIT professor who has studied Las Vegas gambling for many years. She gave a great talk at Gel a few years back . . . The question is unavoidable: if UX methods are effective in projects with a wide range of outcomes, which do you want to spend out your career on? Those that benefit the customer in the long term, or those that are in the long run harmful? And don't think the slot machine example is foreign to online business. Social-gaming company Zynga has been trying to enter the online gambling market. The company has always paid close attention to user behavior, and now they seek to maximize the profits from such a skill." However, the job market does not seem to ag...
UX, CX & What Your Audience is Really Seeing