Audience Experience

The creepiest and most heartbreaking thing I've seen on "the Facebook" yet.  An insurance company is trolling for "Likes" by offering some money to a lucky winner who happens to be in debt.  Sounds good, right?  Soliciting ideas may unleash creativity during the campaign as well. Here's the page. Here's what they did wrong: 1. They lead with the headline:"WE'RE IN DEEP." So, Mass Mutual, are you REALLY trying to say that you identify with all the souls out there who are in "Deep Shit"?  (Because that's one way it could be interpreted)   As one of the millions who have crushing student loans, I'd be very interested in the "we" part of this statement.  How exactly are they involved-AT ALL? Somehow, unless they were bailed out in the last Financial Crisis, I cannot relate.   2.$1 Trillion Dollars, huh?  Then why are you offering only $20,000.  Oh-wait, they "might reward" you with...

Sometimes, ideas from Graphic Art of the 1950's resurface as modern science, without considering the time difference between then and now.  The idea is to get the brand into the mind of the consumer.  The more they recognize it, the likelier they are to pick it up off the grocery shelves. Fast Company has some ideas about the field of Neuromarketing . And why professionals need to jump on it. It starts by discussing how SEO is about "Search Engine Optimization", but it should be about "Social Engagement Optimization".  Which becomes problematic when you read more of the argument as it devolves from "quality content" to the conclusion about simplifying everything and appealing to emotion.  Rather than something frivolous, like reason.  There is some "fuzzy science" about definitions: " neuromarketing is a science that’s based on the fact that 95% of all thoughts, emotions, and learning occur before we are ever aware of it" ...