Do you turn to Yelp to get insight into the experiences of your customers? How do you know when there is a disconnect? http://mashable.com/2016/01/19/dive-bar-yelp/?utm_cid=mash-com-fb-main-link#B6WAlKonNOqa If customers are clueless, how can you educate them? Or convince them to come back when they are in a mood befitting your astmosphere? Like above, come back & have a drink with us. Isn't it always better to break through social media into humanity?
UX, CX & What Your Audience is Really Seeing