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Fan, Audience, Customer or User, or all of the above?

RULES FOR THE INDEPENDENT ARTIST You must satisfy the person who likes you, who expects things of you. Take them into your tribe. FAN Respect them: 1)Create quality work that attracts people 2)Word will get around AUDIENCE Create a base of people who will want to listen & watch your new stuff 3)The "Brand" is only the word for the "World" they can expect 4)Give them something to be attentive to CUSTOMER Let them vote with their dollars: 5)At some point, they will want you to succeed at this 6)Make it EASY for them to encourage you USER Let them be loyal, easily 7)Make it easy to recommend your work 8)Make it sharable and tangible

Vaudeville is Still Funny!

Trav SD does what he says, offers a variety of arts. If you don't like what's on offer, wait till the act is over, 10 minutes at most. Books are marvelous, but live life is important, too!! It's better (and exactly like) Facebook.  Things to make you smile. And cat videos (starring humans)!

The American Dream of Bootstrap Success

The Lumineers are on Q (an NPR show, taped in Canada).  They are talking about how their fans were rooting for them on the way up, and now people are mad/annoyed/sad that they are now "famous" (They've had a minor hit as a band with "Hey-Ho") So, I love rooting for the underdog.  Perennially and persistently. What do you do as an audience member/fan when you know that your favorite band has jumped the shark? As a lifelong fan of the Monkees, I've always taken a lot of joy in the TV show and the music.  Yet, somehow, I find myself cringing when I hear that they've become "famous" again.  They are on their 50th anniversary tour right now, and I'm shying away from it for the most part.  I don't think I'll go to any of the shows. Ironically enough, I think if I were alive when they were first popular, I wouldn't like them-because everyone else liked them (they outsold the Beatles & Rolling Stones put together in 1967). ...

Henry David Thoreau is Alive and Well, Despite All the Murderers

Despite his famous grave at Sleepy Hollow, HDT is alive and well. There are countless books, events, plays being read, written, performed and published about him every year. The "interpretations" take on various permutations.  Live-action humans who lead educational programs, or people who write books for children.  Or, theater which extends the documented & literary materials into personal immediacy (not that I am biased, but this is what I do). Lately, there has also been a video game created about Walden. And a young graphic designer who wants to "update" Thoreau's words for the modern age.  Something about "how dated the language is" and the "inaccessibility" of its ideas.  (I can't bear to include a link, or even the designer's name for fear of adding to publicity, and thereby adding "support") The last example is the slippery slope.  At what point does he need to be repackaged, yet again? Instead of taki...

How do people perceive what you are offering?

Do you turn to Yelp to get insight into the experiences of your customers? How do you know when there is a disconnect? http://mashable.com/2016/01/19/dive-bar-yelp/?utm_cid=mash-com-fb-main-link#B6WAlKonNOqa If customers are clueless, how can you educate them? Or convince them to come back when they are in a mood befitting your astmosphere? Like above, come back & have a drink with us. Isn't it always better to break through social media into humanity? 

Real Women in the Marketplace

If you are a guy, try to remove all judgement for the length of this post. And read it to the end. This is not women complaining, this is a series of articles I've seen in the past few DAYS that seem like Women Being Dissatisfied in the Marketplace means that more than 50% of consumers are not happy. What is the actual percentage of women as decision makers for YOUR brand anyway? Buying a bra: http://www.buzzfeed.com/kristinchirico/no-one-can-figure-out-my-bra-size#.qm0BwENYnA Why women feel that critics no longer represent them http://www.autostraddle.com/carol-didnt-get-oscar-snubbed-because-its-too-gay-it-got-oscar-snubbed-because-it-dismisses-men-324022/ Why women & minorites feel that Hollywood no longer represents them: http://www.hollywoodreporter.com/news/oscar-nominees-include-zero-nonwhite-855751 Women are generally NOT believed, no matter what http://www.vox.com/2016/1/14/10767998/believe-rape-victims-bill-cosby