If a theater has an audience, then a video game has a player. And if a book has a reader, a piece of software has a user. The company I'm working for has put a piece of software out into the world. Something complex, many moving parts, difficult to understand at the best of moments. And I am one of the few people seeking out the response of the audience/player/user/customer. No longer are metrics measured in dollars, they are measured in engagement. Usefulness. And abandon rates.
UX, CX & What Your Audience is Really Seeing