If a theater has an audience, then a video game has a player.
And if a book has a reader, a piece of software has a user.
The company I'm working for has put a piece of software out into the world. Something complex, many moving parts, difficult to understand at the best of moments.
And I am one of the few people seeking out the response of the audience/player/user/customer.
No longer are metrics measured in dollars, they are measured in engagement. Usefulness. And abandon rates.
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