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Unfortunate Choice of a Book Title

If you are an author, especially one who needs to say your book title over and over, please say it out loud first.

"Ike and Dick; A Portrait of a Strange Political Marriage"  It is written by Jeffrey Frank, who is a well rounded and experienced journalist and writer.  Former Senior Editor of the New Yorker!!  Had nobody asked him what book he was writing at a cocktail party?



I'm very supportive of overlooked perspectives on history.  And since most of the publicity will be seen/read and not heard, maybe letters can still outrank phonemes in terms of title choice.

Beware if the pronunciation of your title begins, "I can . . ."  It can easily turn into an unintentional joke.

Seriously, in terms of larger marketing, publicity and word of mouth, a title which can potentially embarrass the speaker is NOT going to do well.

"What book are you reading?"

"Ike and . . oh, never mind"
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