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Addressing Your Audience

This sign was found in the bathroom of a performance studio just west of Times Square. A place where everyone has been an English Major.

Missing Link Between IT Leaders & Customers/Users

Mark Hurst trying to explain in 3 minutes why it is good to involve the quality of the customer's experience in your brand's "Trust" Strategy. It boils down to: If your site/product works smoothly when you are trying to sell me the product/service, then I have faith that I can trust you that you won't hack my financial data (and that maybe your product/service won't blow up). Simple as that.

Symbol on Child Seat "Anchor" in Limo

Tumblr Auto-Birthday!

Tumbler is so sweet.  Although, maybe it should've noticed that I've used it maybe 10 times in the past year, and that most of those times were 11 months ago? See their happy birthday cupcake here: http://tammyrosey.tumblr.com/post/69718826417/creative-tinkering-turned-1-today-so-sweet-to And my snarky comment here (so you don't have to waste a click!) "Creative Tinkering turned 1 today!" So sweet to get an automated message, at least someone is paying attention to my account.  Even if it isn’t me. (Don’t they have an algorithm for user dropoff?)  Meanwhile, Blogger didn’t even send an emoticon!! :P Do you hear that, Blogger?

Turn to Tech Scam

I recently had an interaction with a company called  Turn To Tech , who are offering to train people and then postponing payment until after you've gotten a job. Standard, right? Except their pitch is heavy on the sales and less on the info.  I filled out a simple, online form and their first email response was: "Are you available to come in to discuss the course?  The class is a pay after you receive a job type of course, however it will require some pre-work assessment , etc.  That can be gone over with you when you come in.  " Of course? Standard grammar not required. "A-Pay-After-You-Receive-A-Job-Type" of course.  Of course, you could call it an "Income Based Payment". I had to ask 3 more times how much the class would be before and after. "It is $6,000 before the course is complete if you do not want to approach the pay after you receive a job, which is $9,000."  This makes the government look good. Get me back my 6.7% rate...