Addressing Your Audience

UX Review: Kobobooks.com Fails on Recommendations

As a User Experience Strategist, I am amazed at how some websites don't invest in their greatest assets. If you are an ebook marketer, why not expose your repeat customers to your wide selection of titles? Kobo, please give me a reason to give you my money!! Full Customer Profile & Experience: I love being surrounded by the books I have purchased. Not that I have read all of those I own, not by any stretch. And frankly I create a whole new pile of books TO READ everytime I tidy up and rearrange them. That is what it means to have a physical artifact. When I am on my computer, I vary my time between work, surfing reading and allow my mind to go wherever it wants (as long as I'm not under deadline). If I purchase an ebook, I can only read it on my laptop or my iPhone. I refuse to purchase yet another device, when I should just read one of these paper artifacts. While doing research, there was a book that was only available on kobobook...

Cheating on Thoreau with Twain

This weekend, there is a Writer's Conference in Hartford, CT at the Mark Twain House and Museum. 2 days of authors, talks, workshops, discussions and just plain "trouble starting" (apparently in the Twain world, that's a regular in-joke) https://marktwainhouse.org/event/writers-weekend/ I've already THOREAU-LY enjoyed one day of it (half) and am making note of a few things so far: A) The sessions are wonderful, but the weekend seems especially small-like the size of a decent first-year attempt, but I believe this is not their first rodeo. Personally, I LOVE that it is so small, bc I feel that I can get to know each participant, and there are not too many overlapping sessions. However, I'd rather make contact with MORE people and attend as many sessions as possible-noting the possibility of sneaking out of a dull one and into something better (the grass is always greener on the other side of the classroom wall-especially when you can hear them laughing...

Where is the Real Difference among Film/TV/Online and Theater?

Other than the distribution channels, what are the REAL distinctions between Film, TV and on line media? Other than economics, prestige and tradition, there is no difference. For instance, if you are a writer with a brilliant script, you want to maximize the exposure and influence of your work. If you are approached by producers of various media, you’d hope to get to the “top of the food chain”. Naturally, you’d choose a Film contract-assuming that the budget would be high, as it always is-each film requiring a unique production crew, sets, even a unique accountant. Plus, you’d hope, that each scene would have intense focus and blood, sweat and tears poured into each shot for ultimately 90 minutes of story. TV has scales of efficiencies, presumably a production company already in place, cranking out “Made for TV Movies”, or better yet-they’d allow your idea to grow and breathe, beyond the scope of 90 minutes. Maybe a miniseries? Online media (i.e. Youtube, or...

Audience Experience

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