Audience Experience

UX is about establishing AND following through on Creator Intent. "Well, it's supposed to work like . . ."              Yes, but DOES it? "The system is designed to update automatically and check in with current situations and  . . ."              Yes, but does it work with the Back Button?              Or at least admit it doesn't, so the user knows what to expect?) I can't tell you how many times I hear the Marketing people tell a potential customer that things are supposed to work one way, but it doesn't and/or was never designed to.  Sometimes those are BRILLIANT ideas and SHOULD be communicated to the Design team. If the company is lucky and connects both departments together.  Most times, it is a matter of little white lies. "The product will work like ______"               When the Developers actually get around to...

Gathering ideas with my coconspirator!!

You might require more pictures, less text. Or not.

Try this as a new experience, a blog about restaurants is not about the food. Its about the experience. http://brooklynbruncher.blogspot.com/

This sign was found in the bathroom of a performance studio just west of Times Square. A place where everyone has been an English Major.

Mark Hurst trying to explain in 3 minutes why it is good to involve the quality of the customer's experience in your brand's "Trust" Strategy. It boils down to: If your site/product works smoothly when you are trying to sell me the product/service, then I have faith that I can trust you that you won't hack my financial data (and that maybe your product/service won't blow up). Simple as that.