Audience Experience

For those who have a stake in the idea that young black men are being gunned down on a regular basis, the world (finally) has video, lots of videos, to prove the injustice. But what happens when peaceful protests cross the line into violence & property destruction? THAT is what gets people's attention (i.e. front page headlines on the Baltimore Sun).   This article questions who got the report right, and yet it seems like the newspapers and the prevailing stereotypes are the ones who will be writing history. Using the word "riot" to describe a few isolated incidents is a cue for those who know about the "Race Riots" of 1967, especially those in Detroit .  Note that when sports fans cause destruction, it is only called a "riot" as a joke . Note how this narrative develops.  It is easier for the headlines to pick up on the stereotypes, and not the groundbreaking events.  2 opposing gangs unite at the protests?  Wha?? Just when the story of #b...

UX is about establishing AND following through on Creator Intent. "Well, it's supposed to work like . . ."              Yes, but DOES it? "The system is designed to update automatically and check in with current situations and  . . ."              Yes, but does it work with the Back Button?              Or at least admit it doesn't, so the user knows what to expect?) I can't tell you how many times I hear the Marketing people tell a potential customer that things are supposed to work one way, but it doesn't and/or was never designed to.  Sometimes those are BRILLIANT ideas and SHOULD be communicated to the Design team. If the company is lucky and connects both departments together.  Most times, it is a matter of little white lies. "The product will work like ______"               When the Developers actually get around to...

Gathering ideas with my coconspirator!!

You might require more pictures, less text. Or not.

Try this as a new experience, a blog about restaurants is not about the food. Its about the experience. http://brooklynbruncher.blogspot.com/

This sign was found in the bathroom of a performance studio just west of Times Square. A place where everyone has been an English Major.

Mark Hurst trying to explain in 3 minutes why it is good to involve the quality of the customer's experience in your brand's "Trust" Strategy. It boils down to: If your site/product works smoothly when you are trying to sell me the product/service, then I have faith that I can trust you that you won't hack my financial data (and that maybe your product/service won't blow up). Simple as that.